#2 ROI Overload

The Future of AR, Stop Spamming Your Customer & How to Not Suck at Twitter

All right, this feels good.

Got my newsletter out Friday morning, just in time for the weekend.

What do you all like? Friday morning or Sunday night newsletters?

Who’s dressing up for Halloween, and staying in?

Seems a little bit weird, but that’s just 2020.

You know what’s really scary?

What’s scarier than any Halloween ever?

This election.

BOO!

Go Vote.


Here’s a quick list of what’s coming up.

  • 🤷‍♂️ Sales: Permission Based Selling

  • 🤑 Marketing: 15,000 Signups in 48 Hours [Case Study]

  • 🚀 Leadership: Humble Leadership

  • 💻 SaaS of the week: ClipDrop

  • 🎧 A few other people you should listen to.

  • 📚 Other things you should read.

  • 🧠 #ScottsThoughts: Eat The Frog


🤷‍♂️ Sales: Permission Based Selling


The sales component of "permission based marketing". coined by Seth Godin, where a salesperson reaches out to a prospect after that prospect has given them permission to do so.…. whether that be over the phone, via email, through an opt-in form, or any other medium that lets them indicate sincere interest.

Why do you need to care about permission based selling?

- You seem less pushy.
- Leads are automatically qualified.
- You have an idea of your buyers interests.
- It's a consultative approach that lets you build trust.
- It's a consultative approach that lets you build trust.
- It adds a sense of legitimacy to your offering.

How do you get permission?


- Position yourself as an authority
- Develop a respected brand
- Offer valuable content / goods, in return for info
- Opt-in emails
- Free shipping offers
- Online sweepstakes and giveaways
- Pre-launch product offers
- Newsletter subscription offers
- Exclusive social offers
- Customer loyalty offers
- Brand ambassador programs
- VIP loyalty programs
- Landing page sign-ups
- Website pop-ups
- Newsletters
- Private subscription communities

Don't
- Annoy/spam

Always
- Respect data & info regulations

How are you getting your buyers permission?


🤑 Marketing: 15,000 Signups in 48 Hours [Case Study]

I thought this was a great thread to showcase some of the awesome power of using all organic (almost zero paid), social media traffic to generate 15k signups for Ahrefs Webmaster Tools!

Hats off to @timsoulo for displaying an absolute masterclass on an effective social marketing strategy.


🚀 Leadership: Humble Leadership

Three questions you must ALWAYS feel comfortable asking a new leader or a boss, before your work for them from Dr. Marilyn Gist.

1. Who are you?

*The interview is a two way street.

2. Where are we going?

*Define the clear vision.

3. Do you see me?

*Am I important to you, or am I just a tool in a machine.

True leadership requires humility. This creates a healthy workplace, and allows for psychological safety. All leaders should be comfortable answering these questions at any moment, to anyone they work with.


💻 SaaS of the week: ClipDrop

Ok, so this isn’t a sales or marketing software but it requires an honorable mention, just because it is so damn cool.

AR copy & paste.

Congrats to Cyril Diagne and Jonathan Blanchet on releasing the beta version of ClipDrop (available on Android and IOS).

It's now insanely easy to quickly grab real-life objects and transfer them to your computer.

This takes consumer friendly AR to the next level.

Incredibly accurate object detection and background removal.

ClipDrop is still in beta but it's available on both Android and IOS (https://clipdrop.co/).


🎧 A few other people you should listen to.

October is Women in Sales Month. To celebrate, Sam Jacobs and the Sales Hacker Podcast highlighted some of the best interview moments he’s had with female sales leaders.

If you not tied into the sales hacker podcast, and you sell anything, to anyone (especially in the b2b space), tune in. You’re missing out.


📚 Other things you should read.

This week, a book by Ryan Holiday - The Obstacle is the Way.

This book is stoicism 101, and resiliency 101.

It’s not always easy to understand the concept of true grit, stoicism, resilience and grit, but I’d argue that in 2020, these lessons have never been more important.

The best part about this book is that it puts anything you’re currently going through - in perspective.

Check it out. It’s well written, actionable and easy to consume.

Amazon Link

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

🧠 #ScottsThoughts: Eat The Frog

We don’t want to do the hard things. We like to do the enjoyable things. If something isn’t enjoyable, then we at least want it to be easy.

Yet, the enjoyable things often aren’t very helpful. And the easy things usually don’t provide a lot of return for our time.

The ability to make yourself do the hard things is a big determiner of how successful you’ll be.

For example:

● Squats are hard. Leg extensions are easy. Guess which is more effective for strengthening your legs.

● Cold calling is hard. Waiting around for organic leads is easy. Guess which is more effective for making money as a sales rep.

● Sweeping a floor is easy. Scrubbing a floor on your hands and knees is hard. You already know which is going to clean your floor more effectively.

Consider these ideas:

  1. You have more energy and focus early in the day. It’s easier to do challenging things earlier in the day. You’re more effective at 9:00 AM than you are at 3:00 PM. Attack the hard thing when you’re fresh. It’s only going to be more challenging later in the day.

  2. You can spend more time on the hard thing. If you wait until later to do the hard thing, you might run out of time to complete it. Since the hard thing is often the most important thing, you should spend enough time on it to complete it.

  3. The rest of the day is more enjoyable. If you have something unpleasant hanging over your head all day, you just can’t enjoy the day as much. Get the hard thing off your plate, so you can enjoy the remainder of your day.

● “If it's your job to eat a frog, it's best to do it first thing in the morning. And if it's your job to eat two frogs, it's best to eat the biggest one first.” - Mark Twain

  1. It builds self-esteem and confidence. Everyone else avoids the hard things. Be the person that attacks them. You’ll feel great about yourself and know that you can do anything that needs to be done.

Your potential increases greatly when you can reliably get yourself to do unenjoyable tasks.

  1. It can help your career. Once you’re known as the person that can do the hard things, you’ll be highly respected and considered reliable. Most people have excuses for not doing the hard thing.

  2. Avoid thinking too much about it. It’s best to get started on your hard thing without spending too much time thinking about it. It’s like eating the frog. Just eat it. You don’t want to stare at it all day. The frog only becomes bigger and uglier over time.

  3. Decide what your “frog” is for the day. The night before, determine what your most awful task is for the next day. Schedule it as early in the day as possible. When the time comes, attack that frog with everything you’ve got.

Some tasks are just unpleasant. There are even unpleasant tasks which provide little value but must be done. It’s best to get your unpleasant tasks done as soon as possible.

If the unpleasant task is high value, it deserves to be accomplished first. If the unpleasant task is low-value, just get it out of the way as soon as you can.

If you can reliably do the hard things first, you’ll find that you’re much more successful. You’ll also be happier, because you won’t have to stress about those hard things more than necessary.


Alrighty then. Nailed it by Friday @ lunch. That’s a new personal best.

Have an awesome weekend y’all.

✌️

-Scott